Camilla Peffer


I’m a Melbourne copywriter enjoying the Berlin life for a good time, not a long time! I focus on creating SEO content for fashion and lifestyle businesses looking to connect with and convert their audiences.

Some big Australian names I like to brag about include Fairfax, Sportsgirl,, Seed Heritage, Politix and The Con-Nection. Today, I work with retail brands, designers, creatives, agencies with lifestyle brands...but also health and wellness experts + so many more.

When I’m not writing SEO content for fashion and lifestyle brands, you can find me cycling, running, rock climbing, or creating my lascivious podcast, “All We Cannot Say”. It’s about love, sex, joy and heartbreak. Get it in your ears.


Motivational Quotes Are The Worst Way to Deal With Life’s Problems

Down in the dumps? Step away from motivational quotes on social media. We spoke to several experts about why faux positivity can do more harm than good.

Co-working in Berlin – a haven for creatives

One travelling freelance copywriter’s take on co-working in Berlin versus co-working in Melbourne. Spoiler alert! Berlin rules.

Someone destroyed my Google ranking so I fought back

Don’t get mad, get even – with search engine optimization. Here’s exactly how I improved my Google ranking when it took a hit. Take that, suckers.