Content creation – it seems as if this word combination sprang up out of nowhere in the marketing world. But content creation is more than just a marketing gimmick. It represents a new job category that couldn’t be more diverse.

For the more than 40 content creators who work within the Blogfabrik creative network, this term is a vocational identity. For them, it signifies creativity, innovation and adventure-seeking through constantly developing new ideas in their areas of expertise.

Whether it’s through their blogs, Instagram channels, photography portfolios or journalistic output, the Blogfabrik community members have mastered their skills. And all this accumulated knowledge is now being made accessible through their first jointly-created conference.

During Content Creation Week, the Blogfabrik content creators – including im gegenteil, Vreni Frost, iHeartBerlin, KALTBLUT Magazine, Notes of Berlin, Tonspion and many more – will host workshops, lightning talks and panel discussions to give attendees concrete knowledge and insights into the world of digital content.

From September 11 to 14 2017, Blogfabrik will become a skills centre for all those who want to learn about content creation, content marketing and content distribution.

The programme: from Insta-hero to SEO expert

The Content Creation Week is as diverse as the Blogfabrik members themselves. Our think tank is home to bloggers, YouTubers, Instagrammers, photographers and other content creators working alone and on joint projects. They blog, shoot, write, design and develop some of the most successful sites around. Along the way they’ve gained knowledge and skills in content creation which they’ll pass on to you. You’ll find an overview of the whole programme here.


Most of the events will be held in German. But there are several English-language courses available:

Ready, Set, Write – Getting started in journalism
By Kemi Fatoba and Sophie Atkinson
12.09.2017, 11.00 – 14.30

Creating an Advertorial – Advertising in the Blogging Scene
By Marcel Schlutt and Nicolas Simoneau (Kaltblut)
13. and 14.09.2017, 11.00 – 17.00

Putting Words to Paper – How to Create a Magazine
By Jonny Tiernan (LOLA Magazine)
13.09.2017, 11.00 – 14.00

Writing and Selling Stories on the Go – The Ins and Outs of Travel Writing
By Michelle Arrouas
13.09.17, 14.30 – 17.30

Mastering Instagram – Grow Your Following to Promote Your Project
By Alejandro Arretureta (@alexberlinetta, @carphiles)
14.09.2017, 17.00 – 20.00